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Filed Under   NBA   media   Washington Wizards   Gilbert Arenas
January 5, 2010

News Every Pro Athlete Currently Wearing an Ed Hardy Shirt

According to reports from thousands of eyewitnesses around the country, as well as the boasts of the athletes themselves, every professional athlete in the United States is currently wearing an Ed Hardy t-shirt.


"Is it embarrassing that we're all dressed the same?" asked San Diego Chargers linebacker Shawne Merriman. "You tell me — what's embarrassing about looking awesome, brah?"


While it can't be confirmed that absolutely every pro athlete is currently wearing an Ed Hardy t-shirt, Christian Audigier, the designer on the line, says that is very likely.


"Of the 14 million Ed Hardy shirts we sold last year, 6.9 million of them were sold to professional athletes in the four major American sports," he said. "In fact, it's probably quite rare that there is a moment when an athlete is NOT wearing Ed Hardy, or drinking Ed Hardy water or Ed Hardy wine. No, I am not shitting you. There is Ed Hardy wine."


Sales figures say another 6.9 million were sold to boy band members, fading rockers and desperate actors, leaving only 200,000 shirts sold to the general public.


"We refer to those 200,000 as 'aspirers' in our sales material," said Ed Hardy brand manager Jeff Cartige. "But internally we call them douchebags."


With the athlete demographic locked down, Ed Hardy is close to finalizing several deals that will expand the line further into sports.


"Team USA approached us about doing all of the national team uniforms for the Olympics and every international competition," said Audigier. "They said having us design the uniforms was the only way to get the pros interested in participating."


Audigier's initial design has "United States" written in script diagonally across the front of the jersey atop a sketched American flag holding the skull of George Washington.


"It's crazy fresh," said Phillies shortstop Jimmy Rollins. "I can't wait to style for my country."

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Filed Under   NBA   MLB   NFL   NHL

January 1, 2010 Column Tweet of the Week
Tweet of the Week

From @gilbertarenas AKA Washington Wizards point guard Gilbert Arenas …


yea i guess ur right men with kids party a diff way on new years…it usually starts and ends with the (jergens natural lotion) bottle


about 12 hours agofrom web

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December 28, 2009

News Steve Nash would like you to vote for him for the NBA All-Star Game.

This is a great campaign approach. And it just might work.


Although if it does, the entire Eastern Conference squad might end up being New Jersey Nets.







If you're interested, you can vote for the NBA All-Stars here. And there are Nets on the ballot. Really.

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Filed Under   NBA   video   Steve Nash   Phoenix Suns
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Filed Under   NBA   tennis   Chicago Bulls   Joakim Noah   John McEnroe
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Filed Under   NBA   Los Angeles Lakers   Kobe Bryant