Filed Under » Brett Favre

Brett Favre has joined Twitter. Here are some ways our sporting hero can better utilize the service.

#1 – Be Informative, Interesting or Funny

Twitter's Compose Tweet box asks the question "What's happening?" But no one actually cares what's happening. You will be a success and build up a following if you tweet out interesting or amusing — or both — information and links. No one cares about the inane, everyday thoughts that might go through your head, such as:

"Mowing this lawn."

"Playing touch-football in my jeans with my friends and our dogs in a field."

"Desperately needing attention and am considering another comeback."

#2 – Interact with Your Followers

Of the tens of thousands or hundreds of thousands or even millions of followers you accrue, as many as 14-percent of those people will be actual fans, not people following you simply for the joy of hating you and ripping your every word. Nurture your relationship with the 14-percent.

#3 – Keep an Eye on Trending Topics

Twitter's Trending Topics are the 10 buzzwords or phrases most popular on the site at any given moment. Keeping an eye on them gives you a snapshot of what is currently going on in the world, albeit what's going on in the world in several specific categories: Justin Bieber, really racist jokes, dead or fake dead celebrities, and which athlete currently sucks the most. You know: the important stuff.

For example, two years ago — before you were on Twitter — you showed up a lot in Trending Topics as the athlete who sucked. Congratulations!