It seems that theory is already being borne out.
Packers players arrived in Dallas on Monday holding camcorders to capture every moment of their first Super Bowl experience, and they say they plan to do the same during the game.
"I've talked to veterans who have only been here once and wish they would have cherished it more," said Packers quarterback Aaron Rodgers. "I know the window is short in the NFL. I didn't even start until my fourth season. I want to remember every moment of this week and the game, of course, is the biggest part."
The Steelers say they understand where the Packers are coming from.
"I was the same way in my first Super Bowl," says Steelers fourth-year linebacker Lamarr Woodley. "I thought we had Super Bowl XLIII wrapped up in the second half against the Cardinals so I took out my Flip cam. Next thing I knew we were losing. Although I have really great footage of Larry Fitzgerald running into the end zone."
With the Packers planning to play the entire game while holding cameras, many of the Vegas books have started to flip the line in favor of the Steelers. But Ben Roethlisberger's plans could make the Packers favorites again.
"I've had a tough year and I just want to enjoy this game and have fun," said Roethlisberger. "So I'm planning to play the whole game wearing a beer helmet."