Andy Reid's questionable clock management left the Eagles with zero time on the clock midway through the third quarter against the Cowboys, allowing Dallas to take the field without an opponent for the final 21:48 of the crucial divisional battle.
Thanks to the unique strategy, the Cowboys were able to overcome a three-point third quarter deficit and win the game.
"I'm not going to apologize," said Reid after the game. "You have to make those decisions in the moment. You know you can get second-guessed after the game, but that's the nature of the business."
In fact, a defensive Reid said he should be complimented if anything.
"No one mentions how I was able to use almost twice the amount of clock that Dallas was in the first half in the same amount of time," he said. "That's remarkably efficient. What other coach can do that?"
Reid used all of his timeouts and challenges during Philadelphia's first offensive series of the game, then set about having his team eat clock in hopes of preserving its four-point lead early in the second quarter.
"I'm not going to coach thinking we're going to cough up a lead," said Reid. "I have confidence in this team. So it's my job to keep that game clock moving as quickly as possible without any stoppages."
The Eagles went into halftime several minutes before Dallas, enabling a Cowboys' field goal before the scheduled half, and then set about blowing through the rest of the clock when they emerged for the second half.
"I learned my lesson at the end of Super Bowl XXXIX against the Patriots," said the Reid. "I'd rather be out of time completely than have to rely on some sort of two-minute drill. What team can possibly hope to do anything in two minutes? It's absurd."
Reid says he will not change his approach going forward.
"Unless they let me use timeouts and challenges I have in future games and I have petitioned the league about this numerous times," said Reid. "I see no reason to change. The league says it's to protect me from myself, but the suits in the league office clearly don't understand the intricacies of clock management."