After selling more than 30,000 “Party Passes” for $29 to help set the NFL’s single-game attendance record on opening night, Dallas Cowboys owner Jerry Jones announced today that the team will now offer special $20 home passes to anyone who would like to attend a game at Cowboys Stadium while sitting at home.
“This stadium represents the next generation of sports entertainment complexes,” said Jones in a radio interview.“We know there’s a real buzz about this place across the Dallas area now, so we want as many people to be able to enjoy this new facility as possible.Even if they can’t afford a premium seat, or even a Party Pass.This $20 price point is a great way to come visit Cowboys Stadium by looking at it on television.”
Customers living in Dallas who purchase the home passes will be able to watch the entire stadium at home via a special relay signal from their local FOX affiliate, and will be able to walk the stadium grounds by watching a FOX camera crew walk the stadium grounds.“That way,” explained Jones, “you’re as close to the action as possible.You’re gonna see the natural light coming in from the sides, the steel trusses… everything.We’re gonna give you your money’s worth, that’s for damn sure.”
But the passes do come with certain restrictions.Customers parking at the Cowboys Stadium lot to go watch the game at home will pay a separate $75 fee.Customers who purchase the home passes will also not be allowed to access any of the stadiums concierge-level stadium clubs, bathrooms, or concession stands.Nor are they allowed into the stadium itself.
For an extra $10, customers who purchase the home passes can also get a special Video Board Pass, that allows them to watch the entire game on the Stadium’s now legendary video board via their home television.
“Oh, it’s incredible,” said Video Board Pass test customer Mary Lynch.“You would not believe how big this screen was.And it was so clear!It’s not like watching the game on a regular television thru a regular television.You have to see it in person on television to understand.”
And for a flat $500 fee, customers can also elect to subscribe to Jones’ new Cowboys Stadium Network cable channel, which runs a live feed of the outside of the stadium 24 hours a day.
Subscriber David Hammond was impressed.“I’ll be damned if Jerry didn’t pull it off,” he said.“Look at that thing.It is gorgeous.And only $500 for a whole year for a season pass?Not a bad price for a working class guy like me.”
“We really wanted to take the fan experience to the next level, “ says Jones.“What you’re seeing here is the perfect blend of stadium and technology.We have to give people more of a reason to come to the games now, even if they don’t want to physically do so.These home passes are the perfect solution.”