Column Stuff You Might Have Heard
New York Liberty's conference finals elimination not expected to hurt WNBA Finals ratings

The top media market in North America will not be sending a team to the WNBA Finals. The New York Liberty were swept out of the Eastern Conference Finals last night by the Atlanta Dream, meaning Atlanta and Seattle will meet in the WNBA Finals. But WNBA commissioner Donna Orender says she is not concerend about ratings for the Finals. "We're not really concerned about markets," said Orender, "as we don't really have traditional markets, per se. For example, in New York our fans are just Sheila and Michelle. While in Atlanta we have three fans: Claire, LaTonya and Steve."