It has worked for the Ravens defense.
Now Baltimore offensive coordinator Cam Cameron hopes it will work for the Ravens offense.
Bounties, that is.
"I'm tired of this team being so imbalanced between our great defense and punchless offense," said Cameron. "The Ravens have been in this town for 13 years and their offense has sucked every one of those years. Maybe these guys need some extra impetus to score."
So just as the Ravens defense has posted bounties on the heads of certain opposing offensive players in the past, Cameron is posting bounties of his own this year. On the end zone.
"Get in the end zone, score a touchdown, I will personally give you $2,000," said Cameron. "It's pretty simple. I hope I'm out a lot of money at the end of this year. But with these guys' track record, I'm afraid I won't be. I am more than willing to be surprised, though. It's on them."
Cameron's end zone bounty offer isn't as simple as he makes it sound.
"Yeah, there is some fine print," he said. "Well, basically it's just one thing. These have to be legitimate offensive touchdowns that we create all by ourselves as an offensive unit. Like, an actual drive like you see good teams have. I'm not giving anyone any money if Ed Reed picks off a pass and runs it back 60 yards to the 2-yard line and then we punch it in. That doesn't count. That's pretty much how we score all of our offensive touchdowns. I'm sick of it. It's embarrassing."
Under those narrowed terms, Cameron estimates he would have been out $4,000 last year.
"Two drives. Two real, NFL-quality drives. All season," says Cameron. "That's pathetic. And I think both of them came against the Browns. I don't know if I would pay out for touchdowns against the Browns. Those are cheaper than the ones set up by Ed Reed."