"It's hard to believe it now, but before 1996 we didn't have any basketball player scents on the market," said Thomas Despres, athlete cologne beat writer for the New York Times. "Michael Jordan's Michael Jordan was a game changer."
Jordan's cologne instantly became a bestseller among the 14 year-old boy demographic, who used the fragrance when awkwardly trying to talk to girls. Before 1996, boys of that age were forced to rub magazine ads with cologne samples on their armpits, spray air freshener on themselves or bathe.
"In many circles, Michael Jordan is thought of first as a cologne, and second as a basketball guy. That's how great his cologne is," said Despres. "Anyone with 20 bucks who lives near a Walmart can smell like Michael Jordan. It is the scent of America."
To commemorate the 17th anniversary of the revolutionary scent, Bijan is set to release a new Modern Jordan cologne that will smell like "cigar smoke, casino, strippers, golf course and bobcat."