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Liveblog Leaves Super Bowl With Record Low TV Ratings
Despite Super Bowl XLII being one of the most exciting games in the 42 years of the event, FOX’s television viewership for the broadcast was an all-time Super Bowl low with a 1.3 rating and a 2 share nationwide. And it was all because the author of TwistedSportsBlog.blogspot.com did a liveblog of the event.
“Watching network TV is so old media,” said Zack Miller, the writer of TwistedSportsBlog. “I decided to liveblog it so people had another option. And millions and millions of people logged on to my site to take the next step in the blog revolution.”
All across the country, Americans shut off their TVs once they heard there would be a liveblog of Super Bowl XLII.
“I had 30 people over to my house to watch the game,” said Brad Sawyer of Branson, Missouri. “But instead of sitting in my living room in front of the TV, they all crammed into my den in front of my computer to read the liveblog on TwistedSports. Honestly, I don’t know why anyone would want to go to a game or watch a game on TV with their friends when they can read a liveblog of it.”
At another Super Bowl party Boston, guests brought along their own laptops to read the liveblog.
“I don’t think we even turned the TV on,” said Rob McIntyre, who provided his apartment and his WiFi to his friends for the party. “No one really talked or anything either. If we communicated at all, it was by total chance in replying to one another’s comments on TwistedSports.”
TwistedSports’ Miller captivated his audience by providing them timely game information, as well as quick-hitting commentary. A few examples:
“Bill Belichick is going for it on 4th-and-13! I think he left his brain in his other hoodie, LOL!”
“Time for another batch of commercials. I don’t know ... the commercials always seem disappointing. Agree or disagree? Leave a comment and tell me what you think!”
“There’s another shot of Gisele. Soooo HOT!”
Unfortunately, Miller’s liveblog went dead for 15 minutes at the end of the fourth quarter because he had to take a bowel movement, leaving most of the nation unaware of the dramatic outcome of the game.
Despite that slight glitch, Miller says blogs will soon takeover all forms of media.
“In a few months, people won’t even go to movies anymore,” he says. “They’ll just visit a blog about movies, and then read a liveblog of the movie they want to see. It’s true. The writing is on the wall. Old media is dead. Bloggers will soon run everything. I read all about it in an article in Time Magazine.”
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