February 27, 2002
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SI Shocked to Receive Letter from Outraged Swimsuit Edition Reader

Sports Illustrated editors and executives are shocked to have received a letter from a reader outraged over the content of the magazine’s swimsuit edition, which hit newsstands last week. Margaret Wilson, 44, a mother of two from Lincoln, NE, wrote that she was “shocked a so-called sports magazine would objectify women in such a way.”

Obviously modeling is a sport, and thus deserves to be featured in Sports Illustrated.
“This is the first we’ve heard of anyone being offended by our swimsuit issue,” said Sports Illustrated editor David Tolson. “I wish she would have told us earlier. We never would have printed it.”

Tolson said that Sports Illustrated has never received negative feedback on its famous swimsuit edition, which debuted in 1964, until Mrs. Wilson took time to write a letter. “In 37 years there’s been nothing,” Tolson said. “But Mrs. Wilson is outraged by it and finds it degrading to women. None of us here had ever heard that viewpoint before.”

Wilson wrote that there is “now way she would allow her 14-year old son to look at the magazine,” and that she “got him a subscription to Sports Illustrated for Christmas so he could read well-written articles about topics of interest to him. Never in my wildest dreams did I think he would be sent this filth. Please cancel my subscription immediately.”

Tolson said Sports Illustrated editors and executives will meet in the coming weeks to discuss the issues Wilson presented in her letter. In particular, discussions will be held on whether showing scantily clad models is a sport.

“I would like to thank Mrs. Wilson for expressing her concerns to us,” Tolson said. “Until we have this issue resolved, I urge her to keep her son away from Victoria’s Secret commercials, MTV, E!, “Friends,” television in any form, the internet, school, the beach, cheerleaders, advertisements, billboards, literature, movies, video games, magazines, art, the mall, concerts, and females.”

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