“This is more than just an awareness campaign,” commissioner Roger Goodell stressed. “Too many times awareness campaigns fail to cause people to act. Our initiative is designed to make people aware of NFL products and then follow through with a purchase. In fact, many purchases, thereby generating vast profits for the NFL.”
The commissioner also made it clear that a full 100-percent of the money spent on NFL merchandise will go to the NFL and its partners.
“Our breast cancer awareness and military appreciation months unfortunately fall short because a single digit percentage of all sales go to breast cancer charity and military organizations,” said Goodell. “NFL Merchandise Awareness Month is structured much better because it enables us to keep everything. No one is skimming off the top now.”
NFL merchandise awareness will be created by players and coaches wearing NFL apparel during games, while retailers throughout the country will be selling NFL merchandise. In addition to keeping all proceeds, the NFL will increase prices 15-percent during NFL Merchandise Awareness Month.
“I think that in this season of giving, fans will be more than happy to pay a little bit more knowing the money is going to the NFL, which desperately wants more money,” said the commissioner. “From alternate jerseys to team lamps to women’s apparel to car floor mats, there are many ways fans can give the NFL their money.”
The league also said it’s NFLShop.com website has been charging customer credit cards on file an additional $50 per purchase.
“This is something we may or may not quote unquote ‘fix’ in the next 18 months or so,” said Goodell.
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