NIT Creates Buzz by Wrapping Entire Tournament in Doritos Taco

NIT Creates Buzz by Wrapping Entire Tournament in Doritos Taco – Image 1
Ticket sales for the 2013 NIT Tournament have skyrocketed following today's announcement that the entire 32-team, two-week tournament will be contested inside a delicious Doritos taco.

"We are very pleased about the public's reception to the new NIT Doritos Locos Tournament Supreme," said C.M. Newton, chair of the NIT Selection Committee. "Tickets were sold out for every game within five minutes and fans are already lined up outside of the venues to get some Nacho Cheese and Cool Ranch basketball."

Newton says details are still being ironed out on exactly how the tournament will be wrapped in a Doritos taco, but said the primary goal of creating excitement about the tournament for the first time in decades has been achieved.

"Do we put a giant taco over each gym? Do we make the players wear Doritos taco uniforms? Is the ball coated with a taco shell?" said Newton. "Who knows. We have a few hours to decide."

Tournament organizers say it's most likely each player will be placed inside a six-foot Doritos taco and asked to not sweat during the game so as to not to make the taco wet and fall apart. Officials also announced the NIT Tournament championship trophy would be replaced. In its place, a Taco Bell Party Pack of 12 Doritos Locos Tacos will be awarded.

"This is a tough decision," said Tom Crean, head coach of the Indiana Hoosiers. "We have the No. 1 overall seed in the NCAA Tournament, but the NIT is giving out Doritos Locos Tacos to the champion. We may just decide to switch tournaments."

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