A day after cutting ties with disgraced cyclist Lance Armstrong, Nike ended its longtime relationship with former basketball player Michael Jordan, citing increasing evidence that Jordan has no idea how to dress like a grown man.
"Due to the seemingly insurmountable evidence that Michael Jordan wears incredibly ugly jeans and misled Nike about his fashion sense for more than two decades, it is with great sadness that we have terminated our contract with him," the company said in a statement. "Nike does not condone the use of acid wash, distressing or patches in any manner."
During his playing career, Jordan was considered one of the most fashionable players in the NBA. But since he's retired, his wardrobe has become increasingly ridiculous, as the 50-year-old Bobcats owner leans toward ill-fitting jackets, ugly suits and jeans with holes in them.
This summer, evidence surfaced that Jordan's horrible fashion sense may have started during his playing career. Grainy video shown during a "Dream Team" documentary showed Jordan wearing some kind of multi-colored patterned matching shirt-and-shorts combo, which forced Nike to take action.
"When we partnered with Michael on Jordan Brand, we'd been led to believe he was a fashion icon," said Nike president Phil Knight. "Clearly this is not the case."
In the wake of the controversy, other Jordan sponsors reevaluated their relationships with the star. Hanes, Gatorade and Five Star Fragrances all announced they'd be ending their sponsorship ties with Jordan, while 2K Sports said it would stick by the Bulls legend.
"We're actually going to add a mini-game to 2K14 where you get points by getting Michael to dress like a normal adult," said 2K Sports head of marketing Jason Argent. "It'll be our most challenging mode yet."
Jordan for his part remained steadfast in his dedication to sartorial disasters, despite his waning corporate support.
"I don't see anything wrong with my clothes," he said from a golf course outside Charlotte, wearing pinstriped hemless jeans and a pink-and-black polka dot silk shirt. "I dress as well as I scout NBA talent."